How to choose an advertising display for your product?

Choosing the right advertising display is an art that directly translates into sales results and how customers perceive your brand. It's not just a piece of furniture on which you put a product, it's a silent salesperson working 24/7. Through over 20 years of experience in designing solutions for retail, we have learned that the devil is in the details. The right material, shape, and location can make a customer reach for your product, rather than the one standing next to it.

In this article, we will share our experience gained during the implementation of thousands of projects for brands such as Ferrero and Carrefour. We will tell you how we approach the process from the idea to the assembly of the finished product in the store. You will see what to consider when choosing a stand and why it is one of the most important investments in marketing at the point of sale.

Which display to choose to increase product sales?

For a display to increase sales, it must be perfectly tailored to the product, target group, and brand marketing strategy. There is no one-size-fits-all solution, which is why we treat each project individually, aiming to create unique consumer experiences. Our goal is not only to display goods but to design the product in an engaging way that will affect the overall store experience and, consequently, sales volume. It is crucial to understand whether the goal is an impulse purchase at the checkout or building a premium brand image in the main aisle of the store.

From our over 20 years of experience, holistic thinking brings the best results. The display must be consistent with the visual communication of the brand, ergonomic for the customer, and functional from the point of view of store operation. For example, when designing POS materials, we consider how to facilitate customer access to the product, how to clearly present its advantages, and how to distinguish it from the competition. It is this approach that allows us to implement projects that realistically influence customers' purchasing decisions.

What is the difference between floor stands, checkout stands, and shelfliners?

The basic difference between these types of POS materials lies in their location and function in the store space. Floor stands are freestanding structures, checkout stands are placed on counters, and shelfliners are integrated with existing shelves. Each of them has a different task to perform and is designed to display a different type of product. The choice of the right type is crucial for the success of a promotional campaign at the point of sale.

When will a floor stand work best?

Although there are no strict, official guidelines, our experience in the production of floor stands shows that they are irreplaceable when promoting larger products or when the goal is to create a strong, independent display. Such a stand, often called an "island", allows you to build a mini-world of the brand in the store aisle, attracting attention from a distance and allowing for the display of a larger amount of goods. It is ideal for introducing new products, seasonal campaigns, or cross-merchandising promotions, where we combine complementary products.

What products to display on stands at the checkout?

Checkout stands that we design and produce are created to support impulse purchases. It is an ideal place for small, relatively low-priced products that a customer can add to their basket at the last minute while waiting in line. We are talking about items such as batteries, chewing gum, sweets, small cosmetics, or drinks. The key to success here is maximum visibility and easy access, which is why our checkout stands are designed to be compact, but at the same time very visually attractive and ergonomic.

What are shelfliners used for?

Shelfliners, i.e., strips and overlays for shelves, are tools for fighting for customer attention in the most crowded place in the store - on the shelf. Their main task is to visually separate the space for your brand, organize the display, and draw the eye to specific products. At Artplex, we design shelfliners to be an integral part of the shelf, guiding the customer's eye and making it easier for them to find the product. We often combine them with other elements, such as flip books, to provide additional information about the product and distinguish it even more effectively from the competition.

A display made of metal, wood, or plastic - what to choose?

The choice of material is one of the key decisions that affects not only the durability and price of the display but, above all, how the customer perceives the product and the brand. At our facilities in Kobyłka and Płock, we combine knowledge in metal, wood, plastic, and glass processing to select a raw material that perfectly matches the nature of the project. We provide full technical support in the selection of raw materials and technologies to ensure the final product is both aesthetic and functional.

What are the advantages of our metal stands?

Our metal stands are primarily a guarantee of durability and stability, which is crucial when displaying heavier products. By having our own modern machine park, we offer wide processing possibilities, such as laser cutting of sheet metal, wire bending, or laser welding, which allows us to create complex and precise structures. In addition, powder coating technology provides an aesthetic and damage-resistant finish in any color, perfectly matching the visual identity of the brand.

When is it worth choosing a wood or glass display?

We do not have rigid guidelines, because every project is different, but our experience shows that wood and glass are materials reserved for brands that want to emphasize their prestige and high quality. Wood gives the display a warm, natural, and exclusive character, making it perfect for ecological, artisanal products, or high-end alcohols. Glass, often combined with metal or LED lighting, is associated with luxury and modernity, which is why we use it in projects for the cosmetics, jewelry, and electronics industries.

Are plastic displays durable?

Yes, absolutely. Modern plastics, such as plexiglass or polycarbonate, are extremely durable and resistant to mechanical damage, and at the same time much lighter than glass. The key is to select the right type and thickness of material for a specific application, which we, as experts, always advise on. Our plastic production allows for the creation of practically any shape, which gives enormous design freedom. It is a versatile and durable material that works perfectly in the dynamic retail environment.

What does the display design process look like from idea to assembly?

Our distinguishing feature is a comprehensive approach, which we define as a process "from idea to finished product". We guide the client through all stages - from the initial concept, through design, production, to the final assembly in the store. By controlling the entire process, we are able to guarantee the highest quality, compliance with assumptions, and timely execution, which is confirmed by our partners, such as Brother, who values us for our diligence and compliance with technical requirements.

What is a brief and why is it so important?

A brief is the absolute basis and starting point of every project. It is not just a formality for us, but the beginning of a dialogue with the client that allows us to deeply understand their needs, business goals, brand character, and product specifics. The more information we gather at this stage - about the target group, budget, expectations regarding functionality and aesthetics - the better we will be able to prepare a concept that hits the bullseye. A well-prepared brief is the foundation on which we build the entire successful project.

How does our internal team of graphic designers create visualizations?

After collecting the brief, our experienced internal team of graphic designers sets to work. Their task is to translate ideas and assumptions into concrete 3D visualizations. This is the stage where the concept takes real shape. We create not only aesthetic, but above all, well-thought-out designs that take into account ergonomics, ease of assembly, and restocking. The client receives realistic visualizations from us, which allow them to see how the final display will look in the store space, even before production begins.

What does the display assembly in the store involve?

The last, but equally important stage of our comprehensive process is the on-site assembly of retail solutions. We have our own specialized assembly teams that ensure that the display is assembled and set up in the store in accordance with the project and the highest standards. This gives us certainty that the final effect is 100% in line with the vision, and the client receives a ready, fully functional sales tool. It's the completion of the entire process and a guarantee that our work will bring the expected results.

How much does custom advertising display production cost?

The cost of producing a custom display is variable and depends on many factors, which is why we price each project individually. The most important elements affecting the price are the type and quantity of materials used, the complexity of the structure, the technologies used, and the size of the order. For example, a large, illuminated metal and glass display will be more expensive than a simple plastic checkout stand. However, we always try to find the optimal solution that fits within the client's budget without sacrificing quality.

We treat the production of POS materials as an investment that should bring a measurable return in the form of increased sales. Our clients often ask about the price, and we reply that the key is to find a balance between the cost and the potential impact on sales volume. With our experience and technical support, we help in selecting raw materials and technologies that will allow achieving the intended marketing goal within a specific financial framework.

Can an advertising display be environmentally friendly?

Of course, yes. An environmentally friendly method of implementation is one of our priorities. We implement ecological solutions at many stages of our operations. First of all, we promote the use of recyclable materials, such as metal or some plastics. In the case of wood, we work with suppliers who guarantee its origin from sustainable crops.

Our approach to ecology also means designing for durability and reusability. Instead of disposable solutions, we create modular displays that can be easily rebranded or adapted to a new campaign. In addition, we optimize production processes at our plants in Kobyłka and Płock to minimize waste. Conscious design is not just a trend for us, but a real responsibility for the impact of our industry on the environment.

Why do big brands like Ferrero and Carrefour trust us?

We have built the trust of the biggest brands over more than 20 years, completing thousands of projects and consistently focusing on quality, professionalism, and partnership. Clients such as Ferrero value us because they can count on the full commitment of our employees and technical support at every stage of the project. This sense of security and certainty that their brand is in good hands is invaluable to us and motivates us to continuously develop.

Totalizator Sportowy perceives us as a solid and committed partner, which is the result of our timeliness and due diligence. For Brother, our flexibility and compliance with specific technical and design requirements are crucial. These opinions confirm that we are perceived as a trustworthy partner who approaches every task with passion and attention to the smallest detail. It is precisely this reputation that is our greatest asset.

How fast can Artplex produce and deliver a display?

A fast implementation method is one of our key differentiators, which we achieve through full control over the production process. Having our own modern production facilities and warehousing of semi-finished products allows us to significantly shorten the waiting time for the finished product. Although every project has its own specifics and schedule, our infrastructure is designed for maximum efficiency and flexibility, which is especially important for clients from the dynamic retail industry.

How do our plants in Kobyłka and Płock shorten deadlines?

Although precise completion dates always depend on the specifics of a given project, having our own production facilities in Kobyłka near Warsaw and in Płock gives us a huge competitive advantage. It makes us independent of external subcontractors and their schedules, eliminating the risk of delays and allowing us to constantly control quality. Our state-of-the-art factory and experienced team of specialists guarantee smooth production and timeliness, which is the foundation of the trust our clients place in us.

What does storing semi-finished products mean for the customer?

Storing semi-finished products is a strategic decision that directly translates into benefits for the customer. This means that we maintain stock levels of basic components and materials, which allows for faster processing and immediate start of production after project approval. Instead of waiting for the delivery of raw materials, we can take action right away. This solution, combined with an extensive network of proven suppliers in Europe, allows us to realistically shorten the lead time and deliver finished displays to stores faster.

Summary

Choosing a display is a strategic decision that requires knowledge and experience. We hope our tips will help you look at this process from a new perspective and make more informed decisions that will translate into your brand's success at the point of sale.

• Match the type of display (floor, checkout, shelfliner) to the product, location in the store, and marketing goal.
• Choose a material (metal, wood, plastic) that is consistent with your brand image and emphasizes the value of the product.
• Trust a partner who offers a comprehensive process from idea to assembly, guaranteeing consistency and the highest quality at every stage.
• Pay attention to factors that shorten the lead time, such as own production facilities and warehousing of semi-finished products, which prove the professionalism and efficiency of the company.