Advertising stands are one of the most commonly used promotional tools. They help highlight a particular product or offer and attract customers’ attention. Regardless of the industry, a well-chosen display stand can act as a “silent salesperson” in a store, service point, or at trade shows. That’s why it’s worth choosing a stand that best reflects the seller’s vision. Among promotional materials, we can distinguish several types of stands: cardboard, plastic, and metal. Which one will work best?
What Is an Advertising Stand and What Is Its Purpose?
An advertising stand is a free-standing display element used in retail outlets, shopping malls, trade shows, or promotional events. Its main task is to draw the customer’s attention and highlight a specific product, brand, or offer. It can serve an informational, branding, or sales function – presenting products, leaflets, samples, or even acting as a small shelf. Thanks to their mobility and easy customization, stands are a versatile and effective marketing tool that supports direct sales.
Cardboard Stands – Affordable and Lightweight
Cardboard advertising stands are the simplest promotional solution, with their biggest advantage being the low cost. Cardboard can be fully customized with graphics and branding, making these stands perfect for short-term campaigns. Their lightweight structure makes them easy to move and set up in any location. However, cardboard is a delicate material, so these stands are not the best choice for outdoor use, especially in windy or rainy conditions.
Plastic Stands – Stylish and Durable
Advertising stands made from plastic are a popular choice for both short- and long-term campaigns. This type of stand is also lightweight, which makes it easy to move around. Plastic stands are resistant to moisture and damage, making them suitable for situations where a cardboard stand could be damaged. They can be used outdoors, although in strong winds it’s best to secure them additionally.
Metal Advertising Stands – Highly Sturdy and Durable
The most durable and professional option is a metal display stand. Its main advantage is its high strength, combined with excellent stability and resistance to weather conditions and other external factors. Metal stands can be used both indoors and outdoors, even in harsh conditions. They are an excellent choice for permanent displays, such as in electronics stores, drugstores, customer service points, or brand showrooms.
In summary, advertising stands are widely used for presenting products, offers, and promotions. The choice of stand should depend on its intended location, the goals of the campaign, and individual requirements.
