NUTELLA gondola decoration

Challenge

Brand visibility enhancement & shelf blocking.

Solution

Additional attractive product presentation and advertising communication at the point of sale increases interest in the product. We adapted this solution to the standard store shelves on which the client's products are available. The additional shelf markings needed to be easy to install, durable to survive in the frequently used aisles. We tailored the solution to match the different shelf and rack standards available in various retail chains. Additional 3D elements of the client's logo in the colors characteristic to his brand attracted the customer's attention. So did rotating imitation products or lighting under each shelf. We provided installation in all locations specified by the client.

Channel: supermarket chain
Dimensions: depending on the shelving
Range of project: creative project, technical solution, manufacturing, installations, service
Materials: TUBOND, HIPS, foam PVC, steel, PMMA, LED lightnig