NUTELLA shelfliner

Challenge

Brand visibility enhancement & shelf blocking.

Solution

The contrasting colors characteristic of the brand (red against white) reinforce the dynamic and joyful character of it. They clearly draw attention to them on a store shelf. The natural character of the whitewashed plywood reinforces the traditional character of the product. Entirely designed in our studio.

Channel: supermarket chain
Dimensions: 2 lengths w:35cm & w:65cm x h:4cm
Range of project: design, manufacturing, installations
Materials: plywood, PVC